Fake-Ups & Mock-Ups…Why Spend Hours & Money When You can Get it Done For Free & Within Seconds..!!
It has recently come to my attention that some creatives, including the likes of Graphic Designers, are in fact plagiarising & deceiving all, including their existing & potential clients by shafting off free & readily available online templates & mock-ups as their own unique designs & works.
How did I work this out I hear you ask?!
Well it was quite straight forward really…
Late one night I happened to be checking out the competitions’ & other artists’ websites and I suddenly started to think – hmm, these images look way too pro for such-and- such creative to have conceptualize and shot themselves, I wonder which photographer they used…
I then started to recall conversations I had recently had with some of these creatives and knew some of them were on tight budgets and could not have possibly employed a photographer to create the images as I knew they would have charged a great deal and this is not something that said creative could have financially afforded to do…
This lead me to take a closer look at all ‘their’ designs and images and thereafter led me to carry out a quick Google search. Within seconds I realised that they had in fact tricked or dare I say it, even conned, people, into believing these were their own unique designs when in actual fact they were merely templates with the clients logo / images simply copied & pasted on to a readily available free template online and for doing this, they had charged the client no doubt several hundred or even thousands of pounds – with the innocent client thinking they had parted with their hard earned cash to get something totally unique & bespoke to them – how far from the truth this was…
To break it down and give you an example…
The above contains four original works (one logo and three Beauty & Fashion images) of Jasdip Sagu Photography (as I hope you recognise!) but the entire image is actually a mock up template – I know, shock horror!
It looks so professional & genuine, right, and as though those are actual prints?
You would never have known that I have in fact plagiarised this from a templates website and did not spend hours shooting this in my studio and then editing it using LightRoom or Photoshop.
The below is another example showing just how diverse and varied these templates can be…
Had this been a ‘genuine’ & real image this would have taken me or another photographer / creative at least one, if not two days to complete.
Creating a similar result, would have involved, deciding on a background colour, choosing a surface on which to stand the bottle on, ensuring the bottle is dust & fingerprint-free (although this can be done at editing stage, it is better to ensure it’s as clean as possible prior to shooting), setting up the lighting & camera and thereafter taking the shot and then all the post production which would be a good few hours of solid and pernickety work.
Gosh – I really can’t believe some so-called “professionals” are ripping people off by claiming to doing the work and are charging significant amounts when they have in actual fact just used a template / mock-up for free or by paying around $6!!!
Fake-Up Vs a Jasdip Sagu Photography Original – Can you guess which is which?
As a self-employed creative, knowing that this is how some individuals conduct themselves & carry out their business is actually a slap in the face, highly inflammatory & somewhat insulting.
There’s me, like many, many other genuine & hardworking creatives, sat there over hours & days thinking up a concept, the most creative way to shoot and display a subject & thereafter painstakingly editing it so that it looks flawless & now I learn that there are some totally corrupt & unethical individuals who are charging an arm & leg to unsuspecting clients to literally spend a few minutes searching on Google to find websites where they can simply download a template and just ‘slap’ the clients logo or required content on to.
These individuals should be ashamed of themselves as they lack any sort of integrity and are actually lying & fooling their clients – not to mention this is actually plagiarism & an illegal criminal offence.
Since I realised that this is what some people / businesses are doing I have started to do a fair amount of research into this and my findings on the subject have been somewhat interesting…
There are a number of forums which are dedicated to this very topic and whilst there are some companies, like IKEA, who use a template background to showcase items they are selling – for example a kitchen stool on a ready-made kitchen background template – where I guess this is acceptable. There are businesses, small & large, that are using ready-made templates as a way to pretend to clients they have a portfolio of previous works and also charging clients for prints & designing online graphics which they make out are their own but in actual fact have just been pulled off a free to download (or chargeable) website.
There sits the unsuspecting client thinking he / she has made a great investment in employing a hardworking designer to come up with unique ideas – yet little do they know, that they have actually been tricked, cheated & robbed by the designer and that they could have actually gone on line themselves and pulled off the very same templates that the designer used.
I know that this is perhaps a somewhat negative & rather damning article but this topic has really got to me and I feel incredibly passionate about it and felt that I needed to raise ‘awareness’ and to make any creatives who are reading this, who are guilty of said ‘crime’, think twice about what they doing as they are actually tarnishing the reputation of creatives who are incredibly talented and work uber hard to ensure their clients are getting what they paid for and not ripping them off.
I won’t go on anymore as I am sure you have caught the gist of what I am saying, but, as I sit here in my beach-side office (please see image below!!!!) I would be really interested in hearing your comments on the subject especially if you are a creative & self-employed yourself and this is the first time you are coming across this, as I, myself, was unaware of this until a week ago!
Finally, I must credit certain websites from where I have taken the mock-ups and templates as well as leave you with a short paragraph as to how one may ethically use such a site…
4 Decks of Business Cards – https://goo.gl/FW6hjh
iPhone on Desk – http://goo.gl/oBW740
Floating Business Cards – http://goo.gl/n97C5J
iMac by the Sea / Beach – http://goo.gl/WZwMfw
Beer Bottle – https://goo.gl/lS7CsC
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Thanks for reading & look forward to hearing your thoughts,
Stay ethical & remember to have integrity in all you do.