Future of Retail (FoR) Store Launch Night…



Future of Retail (FoR) Store opens in Camden Market to showcase London’s innovative retail startups…

August saw the launch of a 2,000 square foot Future of Retail Store which gives entrepreneurs a splendid springboard.

Camden Markets’ half-a-million weekly visitors will now have the opportunity to discover the latest retail concepts over two spacious floors in the middle of the North Yard, Camden Stables.

The space includes food & beverages, retail tech & fashion businesses.

The top floor boasts the UK’s largest Virtual Reality experience, hosted by Virtually Reality.

The store will play host to 3D scanners, fashion shows, food and beverages you’ll not find anywhere else and of course Virtual Reality to entice all ages.

The part-shop, part-arcade and part art gallery space hosts a range of growing UK brands including:

REIN – an innovative, fast-growing womenswear brand that uses a unique laser cutting process and has had pieces worn by the likes of Lady Gaga, Eve, Charli XCX and Little Mix.

ZOLÀ – an organisation that creates limited edition, beautifully hand-crafted fashion prints and designs. The collection includes hooded jackets, kimonos and dungarees available in four pastel prints. Each style is limited worldwide to only 10 pieces in each print, ensuring your piece is truly unique.

T D Kent – a bespoke luxury eyewear brand that uses distinctive materials embedded in resin, 3D printing and the latest face scanning technology to create a unique pair of glasses designed specifically for you.

Nik&Kix – a range of soft drinks with a unique ingredient – cayenne chilli! This results in a grown-up soft drink that’s less sweet than most, but with plenty of flavour to keep your taste buds happy.

Bodi.me – a company that matches data gathered from 3D body scanners to garment data and recommends an accurate size for you, reducing the frustration that results from wrong size delivery. You can get your free scans in store today.

Dum Dum Doughnuts – home to the baked doughnut and innovations such as the croissant doughnut and the Crone (Ice Cream cone made from doughnut) that exclusively launched first in the Future of Retail Store.

The businesses in the Future of Retail store are part of a wider growth programme run by IncuBus Ventures and supported by Camden Market.

The programme offers its members master classes on sales and marketing, introductions to potential partners and additional growth opportunities to ensure they can sustainably scale their businesses and raise further funding upon graduation.

“The Future of Retail store adds another dynamic to the growth programme, allowing the businesses to implement learnings with a large engaged audience of consumers. Camden Market is the perfect location for the businesses to showcase their products, test new concepts, build case studies, receive market feedback and crucially generate more business,”says Luis Hidalgo, Programme Director for the Future of Retail Programme.

According to Startup Britain, 80 startups are born every hour in the UK. But many of those startups fail to get the traction they need to make it past the first year. The Future of Retail Store offers up and coming brands an outlet for them to test product lines, get market feedback and crucially generate revenue, which can give them a huge head start and stand them in good stead to survive and thrive.

We were invited to the Launch Event for FoR and below are some of the images we took – keep and eye out on Products and Lifestyle sections of the website as further images from the event will be added there very soon.

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